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Digital Excellence Podcast #6: Raid Naim –“Technology helps us to elevate the...
Reading Time: 3 minutesIn this episode of the Digital Excellence Podcast, we welcome our guest Raid Naim, he’s the Chief Digital Officer of Internetstores: Europe’s leading digital retailer for cycling...
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Digital Excellence Podcast #7: Maarten Stramrood –“If you want to do...
Reading Time: 3 minutesIn this episode of the Digital Excellence Podcast, our special guest is Maarten Stramrood, he’s the former VP of Digital at VodafoneZiggo, and from summer 2017 until November...
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Small screen, big conversion potential: How retailers Coolblue, Marley Spoon...
Reading Time: 8 minutesA study by Ruigrok NetPanel found that in 2016, only 20% of the population of the Netherlands used their smartphone to shop online. That number climbed to 49% last year—more than...
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Digital Excellence Podcast #8 – Tom van den Broek (NOS): “It’s my obsession...
Reading Time: 3 minutesIn this episode of the Digital Excellence Podcast, our special guest is Tom van den Broek, he’s the head of product at Dutch public news and sports organization NOS. That means:...
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Adding value with freedom of choice: How Coolblue boosts conversion
Reading Time: 10 minutesIn my article Navigation lessons from Dutch retailers bol.com and Coolblue, I took a closer look at the phenomenon of choice overload. I described in four key takeaways how...
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Digital Excellence Podcast #9 – Tom de Bruyne ( SUE): “CRO teams need deeper...
Reading Time: 3 minutesIn this episode of the Digital Excellence Podcast, our guest is Tom de Bruyne, he’s the founder of behavioural design agency SUE Amsterdam, where he, together with...
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How Simpel.nl pulls out all the stops to persuade website visitors
Reading Time: 10 minutesThe effect of the COVID-19 pandemic on e-commerce is clear: the number of online purchases made by Dutch consumers rose in 2020 by more than 27%. The digital arena, full of...
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Tired of unnecessary discussions about online sales optimization? Here’s how...
Reading Time: 7 minutesRecently, we hosted a webinar about optimizing online CX with Bas Jansen, Digital Customer Experience Lead NL at Google. During the webinar, one very enthusiastic participant...
View ArticleDennis Alferink & Lisette van Bemmel: “It’s at the core of Gazelle to put the...
Reading Time: 5 minutesIn the E-bike survey of August 2021, Dutch bicycle brand Gazelle leads the way and puts the number two behind by two points. A conversation with Lisette van Bemmel (Digital...
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The demand for attention: how BBVA makes sure consumers get the right...
Reading Time: 4 minutesThe digital landscape is getting more important by the day, and the pandemic has dramatically accelerated that process. Convenience and quickly obtaining the correct information...
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